Bachelor-Studiengang Business Administration, HSBA

Business Administration

Bachelor of Science ÔÇô Co-operative

Co-operative Bachelor's degree programme in business administration with alternating theoretical and practical phases

Bachelor's programme in Business Administration at HSBA

Study business administration at one of Germany's best co-operative universities for business administration!

Are you interested in business administration and would you like to directly apply what you have learned in practice? Our dual study programme Business Administration combines academic business studies with systematic on-the-job training in a company.

The Business Administration degree programme has been completely revised and now offers significantly more elective and specialisation options with which you can design your studies even more flexibly and individually. The core curriculum combines contemporary content with modern, digital teaching formats and is complemented in the best possible way by comprehensive specialisations (majors & minors) from the 2nd year onwards. This way, you are fully prepared to start your professional career! 

Apply now for Business Adminsitration

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Bachelor of Science
180 ECTS
Programme Start:
1 October each year
Study duration:
3 years
75% German, 25% English
Programme Accreditation

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The academic head Prof. Dr. H├Âlter explains the focus and the special features of the dual undergraduate degree programme in Business Administration.

Top Position in CHE University Ranking

  • Bachelor students rate HSBA above average and are very satisfied with their studies.
  • Our dual university is in the top group in 12 out of 12 categories.
  • You can find more information here.

Programme Organisation and Structure

Business Administration (Bachelor of Science) at HSBA

The Business Administration degree programme comprises six semesters. Each semester consists of a theoretical phase at university (20 weeks per year on average) and a practical phase in the company (32 weeks per year on average). In the first year of study, you learn the basics of business administration. In the second and third year, you have the opportunity to specialise by choosing a major (36 ECTS) or two minors (18 ECTS each) from our wide range of specialisations.

Plan of Study & Course Content

  • Mathematics

    Teaching of basic mathematical knowledge; transfer of economic problems into mathematical approaches; and application in practice.

  • Financial Accounting

    Legal regulations auf accounting, accounting procedures, account charts, accounting processes including annual financial statement postings, problem-oriented application of full and partial cost accounting

  • Human Resources and Leadership

    Teaching of selected approaches, methods and instruments of personnel management and leadership, analysis of common personnel and leadership situations, application to current practical tasks

  • Basics of Business Informatics

    Gain basic knowledge of informatics using business information and application systems for computer-aided design, control and processing of business processes, basics and potential uses of databases and their implementation in companies.

  • Science and trends

    Principles and fundamentals of scientific knowledge acquisition in business administration; examination of long-term framework conditions of the economy (megatrends); examination of political-legal, ecological, socio-cultural and technological influencing factors.

General Electives: Social Skills, IT, Foreign Languages etc., 1st - 5th semester, 3 ECTS
  • Statistics

    Usage of statistical concepts; especially probabilities and probability distributions, sample size, significance, causation, correlation, linear regression. 

  • Microeconomics

    Understanding the basics and the methodology of microeconomic theory, assess the economic impact of economic develepments, public sector activities and policies on firm behaviour, household behaviour, market outcomes and economic welfare.

  • Principles of Finance

    Understand how companies raise money to finance their investments; realise the role of the financial manager in a business organisation and the effects of financing decisions on the market value of a firm.

  • Marketing Management

    Get a holistic academic and theoretical understanding of marketing management, its main components as well as the implementation of such knowledge and expertise to real business situations.

  • Business Law

    Understand the general principles of law; read and judge contracts on international contractual disputes; discuss legal questions.

General Electives: Social Skills, IT, Foreign Languages etc., 1st - 5th semester, 3 ECTS
  • Quantitative Methods

    Basics of market research and data collection; development of questionnaires for statistical surveys;  time series analysis, cluster analysis, software application.

  • Strategy and Innovation

    Become familiar with basic strategic concepts, selected process, organisational and business model innovations, and innovative starting points in new and existing companies, "big-picture" overview of companies and their capabilities and develop an understanding of change.

  • Elective 1
  • Specialisation (Major / Minor)
General Electives: Social Skills, IT, Foreign Languages etc., 1st - 5th semester, 3 ECTS
  • Operations Research / Operations Management

    Operations Management: basic insight into the physics/logic of operations, recognition of OM problems and finding appropriate methods to solve them Operations Research: unterstanding of different types of optimisation methods and their benefits and limitations in practice.

  • Project Management

    Basic knowledge to implement projects within the available time and cost frame as well as the required quality, overview of the most basic instruments and methods of project management; structure, plan, control and manage projects of medium complexity.

  • Organisation and Organisational Behaviour

    Understand organisations; exploration of organisation theory; get to know dimensions that describe specific organizational design traits and structures.

  • Elective 2
  • Specialisation (Major / Minor)
General Electives: Social Skills, IT, Foreign Languages etc., 1st - 5th semester, 3 ECTS
  • Sustainability

    Learn basic concepts and strategic advantages of responsible and sustainalbe leadership, get to know and apply central terms, theories, strategies and management models of sustainability, develop an own sustainability strategy.

  • Business Psychology

    Gain basic psychological knowledge regarding human thinking, feeling and behavior in the market and business context.

  • Elective 3
  • Study Trip

    For the one-week study excursion, students choose a topic which is usually dealt with intensively within one week abroad. Company visits, visits to foreign universities and an exciting social programme make this week an unforgettable experience.

  • Specialisation (Major / Minor)
General Electives: Social Skills, IT, Foreign Languages etc., 1st - 5th semester, 3 ECTS
  • Management Game

    During the Management Game students will combine the knowledge and skills from different modules in a simulation, which contains managing a manufacturing company for some years.

  • Specialisation (Major / Minor)
  • Bachelor Thesis
General Electives: Social Skills, IT, Foreign Languages etc., 1st - 5th semester, 3 ECTS


Majors & Minors

In our dual degree programme Business Administration, you can decide whether you want to choose a comprehensive specialisation (major) or two different specialisations (minors). The major runs from the 3rd to the 6th semester, while the minors take place consecutively from the 3rd to the 4th semester and from the 5th to the 6th semester.

If you already know exactly in which area you would like to specialise, you can choose one major or two minors before starting your studies. Some of our cooperation companies even offer you a place to study with a specific specialisation. In case you are still unsure in which direction you would like to specialise, that's no problem either. You simply start your studies and, together with your company, choose one major or two minors in your first year. Just as you like. At HSBA, the choice is yours.

  • Finance & Data Analytics

    The Minor Finance must be taken in advance. The content of Finance is related to the modules Mathe-matics, Statistics, Accounting and Principles of Finance. Further modules: Financial Econometrics, Data Science/Artificial Intelligence/Digitalisation in Finance, FINTECHS and Start-Up-Financing as well as Sustainable Finance.

  • Marketing & Customer Insights

    The Marketing Transformation major builds on the Marketing & Sales minor. It also includes the modules Online Marketing Intelligence, Marketing Performance Measurement and Project Work Marketing.

  • Media Management & Communication

    The major provides subject- and media-specific knowledge relevant to media and communication management. Modules: Technical Production and Design, Communication Theories & Public Relations, Transformation of Media Markets & Products, Content Development, Social Media & Digital Marketing, Strategic and Operational Media Management.

  • Sales & Customer Insights

    The Sales & Retail major builds on the Marketing & Sales minor. It also includes the modules E-Commerce & Omni Channel Management, Sales Performance Management and Project Work Sales & Retail.

  • Sustainable Leadership, Innovation & ESG

    How can sustainability and good governance be implemented through ethical leadership as well as governance and compliance. This major is a combination of the two minors "Sustainable Innovation", and ÔÇťCompliance & Ethical LeadershipÔÇŁ.

  • Audit, Tax, Advisory

    The major builds on the Accounting minor. It combines the fundamentals of business administration with the special requirements in the field of auditing and consulting. In addition, it comprehensively conveys the necessary theoretical basics and provides in-depth insights into the activities of an auditor and consultant in different sectors of the economy.

  • Compliance & Ethical Leadership

    How can sustainability and good governance be implemented through ethical leadership as well as governance and compliance. 3 modules: Ethical Leadership, Corporate Governance, Compliance.

  • Data Science

    The module provides basic knowledge in the field of data science and artificial intelligence. In terms of content, parts of the lecture build on statistics. Modules: Data Science, Artificial Intelligence, Case Studies on Data Science and Artificial Intelligence.

  • Digital Business

    The minor builds on the contents of the module "Fundamentals of Business Informatics" and imparts basic knowledge of digitalisation. 3 modules: Digital Business Strategy & Implementation, Digital Process Innovation, Algorithmic Design and Implementation.

  • Finance

     The Minor Finance is related to the modules Mathematics, Statistics, Accounting and Principle. 3 modules: Finance Basics, Risk Management, Mergers & Acquisitions.

  • International Management

    Objective of the International Management Minor is to gain a general overview over the field of International Management. 3 Module: International Management, Law, Accounting and Taxation, International Human Resource Management and Intercultural Communication, International Trade and Regional Studies.

  • Marketing & Sales

    The minor builds on the contents of the Marketing Management and Quantitative Methods module. 3 modules: Customer Management & Sustainable Marketing, Sales & Retailing Management, Data Science & Artificial Intelligence.

  • New Work & Personalmanagement

    The minor builds on the content of the modules Personnel and Leadership, Organisation and Behaviour as well as Statistics and Quantitative Methods. 3 modules: Transformation of organisations and HRM in times of digitalisation, new work, people analytics and evidence-based HRM.

  • Shipping

    The Minor in Shipping provides maritime and shipping-specific knowledge relevant to working in the maritime industry and specifically in shipping companies. Theory, practice and case studies are closely interwoven. Modules: Shipping Markets, Sustainability & Business Models; Shipping Policy, Law & Insurance; Ship Finance, Case Studies & Projects. 

  • Sustainable Innovation

    As one of the global megatrends, Sustainability comprises various opportunities for businesses. The Sustainable Innovation minor covers strategic implications of the topic and well as innovative new business models. 3 modules:  Sustainable Business Models, Sustainable Supply Chains, Sustainable Innovation Camp.

  • Business Accounting

    The Minor in Business Accounting combines the basics of business administration with the special requirements in the field of auditing and consulting. 3 Modules: Auditing 1, Taxation 1, Audit-related services.

  • Insurance Management

    The minor consists of 3 modules: The Insurance Business Model ÔÇô Functionality and Risk Management Approaches, Strategic Management ÔÇô Starting Points for Insurers and Intermediaries, and Digital Business Models, Innovations and Digital Business Approaches in the Insurance Industry.

  • Customer & Market Insights

    The minor builds on the content of the modules Marketing Management, Statistics, Quantitative Methods and Science & Trends and represents a component of the two majors Marketing & Customer Insights and Sales & Customer Insights.

  • Sales & Retail

    The minor builds on the content of the Marketing Management and Quantitative Methods modules and is a building block for the Sales & Customer Insights major.

  • Media Transformation

    The minor teaches specialised and media-specific knowledge relevant to media and communication management.

Career Prospects

The dual business programme at HSBA opens up excellent career opportunities. Due to the practical training in the company flanking the theoretical degree courses, more than 90% of our students receive a job offer for the next career step immediately after completing their studies. Whether in human resources management, controlling, marketing, sales, auditing or as a data scientist ÔÇô with a dual study programme at HSBA, a career in the upper management of nationally and internationally operating companies is virtually guaranteed.

"There couldn't have been a better steppingstone."

Tim Adler, Alumnus Business Administration, class of 2022, Global Vertical Excellence Manager at Hamburg S├╝d ÔÇô A Maersk Company

Tim Adler successfully completed his dual BSc Business Administration degree at ║┌┴¤│ď╣¤═° in 2022 and has since worked as Global Vertical Excellence Manager at Hamburg S├╝d. His well-structured Bachelor's thesis, tailored to the interests and needs of his partner company, has served as an accelerator for his career and given him visibility as an expert within the company. How can this succeed? We talked to Tim Adler about it.

Dear Tim Adler, first of all, congratulations from us on your Bachelor's degree! You wrote your Bachelor's thesis in close cooperation with your partner company Hamburg S├╝d and were able to deliver significant added value for the company. What is it about?

I worked out success factors for the implementation and optimisation of a lead management process in my cooperation company Hamburg S├╝d and its parent company Maersk. Lead management includes all processes from the generation of potential customers (leads) to the further development and qualification of these leads into profitable and long-term business relationships. Among other things, the set-up and cooperation of the marketing and sales departments as well as the use of suitable software were examined for optimisation potential with regard to the lead management process.
The work is based on the latest scientific findings as well as qualitative research through expert interviews.

And how did you decide on this topic, did you work out the approach together with your company? Were there specific requirements or did you take the initiative?

From the beginning, it was important to me to work on a topic in which I could show real interest and in which I could develop my own skills while the company benefited from it. At the same time, my enthusiasm for sales and marketing had already developed during my studies. Therefore, I independently searched for a topic that met these requirements with my colleagues from the corresponding departments as well as with my professor Inga Schmidt-Ross. Lead management was the final topic, which was the focus at Hamburg S├╝d, had strong ambitions for further development and is also still very much in the early stages of research.

How important was it to you not "merely" to do research, but to truly create something?

For me, the concept of the dual study programme at ║┌┴¤│ď╣¤═° is precisely designed to create something real through research and thus offer added value to the cooperating companies. This also had an impact on my Bachelor's thesis. Due to the close connection to my company and the colleagues, it simply is great fun to work on an internal project and at the same time to conduct scientific research with the support of the professors. In addition, of course, there is the impression you make in the company when you can actively drive a project forward and thus create real benefit. For me, this solution-oriented way of doing research is one of the main advantages of the dual study programme.

Can you perhaps give an example of the applicability of your work?

The results of my research help to promote an efficient further development of the lead management process in the company. For the colleagues from the departments involved, the well-founded scientific findings as well as the results of the interviews were very beneficial in order to also consider scientific perspectives in the further implementation. The success factors include close cooperation between sales and marketing as well as the targeted use of IT resources for CRM systems and marketing automation.

Does this open up new opportunities for you? Can you expand on your topic at Hamburg S├╝d?

I was able to expand my network within the Maersk Group many times over through my bachelor's thesis. This provided me with insights into departments and contacts with colleagues, which had a significant influence on my current position in Sales and Marketing. In my new role, I work with sales colleagues all over the world to turn leads into long-term customers. There couldn't have been a better steppingstone for this.

Read the full article: "There couldn't have been a better steppingstone. (hsba.de)

Order your programme brochure for free

Want to learn more about our co-operative Bachelor's programmes? Request your free brochure here.

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Any Questions?

We are happy to help you personally!

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Volker Rossius, HSBA
Volker Rossius

Operational Director, Academic Office

+49 40 822160-941
Klaus Waubke HSBA
Klaus Waubke

Senior Manager Student Recruitment & Company Relations

+49 40 822160-933

Ask a student

Do you have questions that you would rather discuss with our students? In our Ask a student format you will find contact persons for each of our dual degree programmes: Jennifer Ker├čens (Business Administration), Clara Wendrich and Yasch Gahi (Business Informatics), Luca Lenniger (International Management), and Kai Hemp (Logistics Management).

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Our partners in the Business Administration degree programme

More than 300 partner companies support HSBA

Edel SE & Co. KGaA
Service-Bund GmbH & Co. KG
Eulenburg Family Office GmbH & Co. KG
Delta-Sport Handelskontor GmbH
PIA Media GmbH
Greenyard Fresh Germany GmbH
IntReal International Real Estate Kapitalverwaltungsgesellschaft mbH
Warner Music Group Germany Holding GmbH
Allianz Trade
COLUMBIA Shipmanagement (Deutschland) GmbH
nbs partners GmbH Wirtschaftspr├╝fungsgesellschaft
Montblanc-Simplo GmbH
Elis Group Services GmbH
TRAILER LLOYD Fahrzeugvermietung GmbH & Co. KG
GALAB Laboratories GmbH
Aurubis AG
RSM Ebner Stolz  Wirtschaftspr├╝fer Steuerberater Rechtsanw├Ąlte Partnerschaft mbB
Aon Versicherungsmakler Deutschland GmbH
HANSAINVEST Hanseatische Investment-GmbH
M├╝hlenchemie GmbH & Co. KG
Klaus B├Âcker GmbH
Star Finanz GmbH
Counsel Treuhand GmbH
Deloitte GmbH Wirtschaftspr├╝fungsgesellschaft
Encavis AG
Carlsberg Deutschland Holding GmbH
ECE Marketplaces GmbH & Co. KG
Hamburg Commercial Bank AG
Hanseatic Bank GmbH & Co. KG
Hamburger Sparkasse AG
AIDA Cruises German Branch of Costa Crociere S.p.A.
Omnicom Media Group GmbH
Exclusive Collection
Jungheinrich AG
ESC Wirtschaftspr├╝fungs GmbH
Sparda-Bank Hamburg eG
Signal Iduna Gruppe - Hamburg
RessourcenReich GmbH
Otto (GmbH & Co. KG)
Hamburg Coffee Company Hacofco mbH
Detlev Louis Motorradvertriebs GmbH
British American Tobacco (Germany) GmbH
HelloFresh Deutschland Produktions SE & Co. KG
Bahlsen GmbH & Co. KG
finum Riensch & Held GmbH & Co. KG
Buss Group GmbH & Co. KG
Forvis Mazars GmbH & Co. KG
HanseMerkur Versicherungsgruppe
BRL Boege Rohde Luebbehuesen
BDO AG Wirtschaftspr├╝fungsgesellschaft
Deep Media Technologies GmbH
BERENBERG Joh. Berenberg, Gossler & Co. KG
MSC Germany S.A. & Co KG
NDR Media GmbH
Wintershall Dea AG
Scholz & Friends Commerce GmbH
MUTABOR Technologies GmbH
Alsterspree Verlag GmbH
Mast-J├Ągermeister SE
Olympus Europa SE & CO. KG
Mabanaft GmbH & Co. KG
Baker Tilly GmbH & Co.KG Wirtschaftspr├╝fungsgesellschaft
EOS Holding GmbH
Sysmex Europe SE
NPP Niethammer, Posewang & Partner GmbH
Vattenfall Europe Sales GmbH
TOPLICHT Schiffsausr├╝stung GmbH
Hoyer GmbH
Bank Deutsches Kraftfahrzeuggewerbe GmbH
Deutsche Bank AG
WMC W├╝pper Management Consulting GmbH
Rieckermann GmbH
EOS Gruppe
Leser GmbH & Co. KG
ProVidens Verm├Âgensmanagement GmbH
The Fontenay Hotelgesellschaft mbH
Stadtwerke Buchholz i. d. N. GmbH
PAWLIK Consultants GmbH
Tchibo GmbH
Hanseatische Mittelstands Treuhand GmbH
Hamburger Feuerkasse Versicherungs-AG
Hamburger Energiewerke GmbH
Jebsen & Jessen (GmbH & Co.) KG
KPMG AG Wirtschaftspr├╝fungsgesellschaft
Brightpoint Fund Services GmbH
Peter Cremer Holding GmbH & Co. KG
ek robotics GmbH
SUND GmbH + Co. KG
Commerzbank AG
Neumann Gruppe GmbH
Stern-Wywiol Gruppe GmbH & Co. KG
PwC PricewaterhouseCoopers GmbH Wirtschaftspr├╝fungsgesellschaft
Hermes Germany GmbH
EOS Deutscher Inkasso-Dienst GmbH
BUDNI Handels- & Service GmbH & Co. KG
TT-Line GmbH & Co. KG
Shell Deutschland GmbH
Sparkasse Harburg-Buxtehude
Berg & Schmidt GmbH & Co. KG
Georg Duncker GmbH & Co. KG
SSW-Holding GmbH
HSBA ║┌┴¤│ď╣¤═°
Funk Versicherungsmakler GmbH
fabfab GmbH - Internetversandhandel von Stoffen
Brightpoint Group Hamburg
Ernst & Young GmbH
Bernhard Schulte Shipmanagement (Deutschland) GmbH & Co. KG
DACHSER SE  Logistikzentrum Schleswig-Holstein
Velux Deutschland GmbH
Robert Sch├╝ler Versicherungsmakler GmbH & Co. KG
B├╝rgschaftsbank Hamburg GmbH
TUI Cruises GmbH
ShibataFenderTeam AG
FKS Friedrich Karl Schroeder GmbH & Co. KG
C. Illies & Co. Handelsges. mbH
ASG | Asche Stein Glockemann Verstl Wiezoreck
edding AG
Oktan Tankstellen GmbH
Maersk Deutschland A/S & Co. KG
HSV Fu├čball AG
Coloplast GmbH
Leonhardt & Blumberg Shipmanagement GmbH & Co. KG
Mondelez Deutschland Services GmbH & Co. KG
Hamburger Hochbahn AG
Engel & V├Âlkers Holding GmbH


Frequently asked questions about the Bachelor's programme at HSBA

Can I apply for a study place directly with HSBA?

No, you apply directly to the company. If you have successfully completed a selection procedure and are offered a place, the partner company will contact HSBA and register you. You can find all current study place offers from our partner companies on our Study Place Exchange.

Our Hamburg Business Speed Dating offers an additional opportunity. It takes place twice a year.

If you have any questions about an admission test, you are welcome to contact us.

What are the options of studying abroad?

Yes. Most HSBA Bachelor students spend time abroad during their studies, sometimes several times. For example, in one-semester exchange programmes at our partner universities, in the one-week study excursions in the third year of study, or by participating in a summer school. Some partner companies also enable students to spend time abroad during the practical phase. Internationality also plays a major role in everyday study life in Hamburg, as HSBA attaches great importance to the internationality of the course content and offers a wide range of English-language seminars.

You can find more information here

Can I apply to a company even if I do not yet fulfil the admission requirements?

It is best if you fulfil the admission requirements for our Bachelor's degree programmes beforehand. Or if your previous grades at degree level are in the right direction. Otherwise your application will not usually be successful. IF you have to take an admission test and would still like to apply beforehand, be sure to mention this in your letter of application. Then it will be clear to the company representatives that you know what you are doing!

Questions?Klaus Waubke HSBA
Klaus Waubke HSBA

Klaus Waubke

Senior Manager Student Recruitment & Company Relations
+49 40 822160-933

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