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HSBA Bachelor Business Informatics

Business Informatics

Bachelor of Science – Co-operative

Co-operative Bachelor's degree programme in business informatics with alternating theoretical and practical phases

Bachelor's degree programme Business Informatics (BSc)

Co-operative Bachelor's degree programme at the interface between business studies and IT

With a comparatively large share of practice-based content for a business informatics degree, the study programme is geared to activities on the interface between traditional business functions on the one hand and IT on the other. While all important aspects of business (finance, marketing, accounting, economics, human resources …) will be dealt with in the business administration part of the programme, the business informatics part will focus on software (design, programming, software engineering and project management). Other central areas of informatics, for example database systems, will round off the course schedule. Students can use electives to specialise either in business administration or in business informatics.

 

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Degree:
Bachelor of Science
Credits:
180 ECTS
Programme Start
1 October each year
Study duration:
3 years
Language:
75% German, 25% English
Internal
Programme Accreditation

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The academic head Prof. Dr. Sarshar explains the focus and the special features of the dual undergraduate degree programme in Business Informatics.

Top Position in CHE University Ranking

  • The Bachelor students rate HSBA as the best dual university for business informatics in Germany and are very satisfied with their studies.
  • Our dual university is in the top group in 12 out of 12 categories.
  • You can find more information .

Programme Organisation and Structure

Business Informatics (Bachelor of Science) at HSBA

The dual programme integrates phases of theory at the university (on average 32 weeks a year) and practical phases of training in their training company (on average 20 weeks a year).

Students acquire an in-depth knowledge of informatics in combination with a wide range of business knowledge. In the first two years of study, students will be taught the fundamentals in the core business subjects and introduced to the basics of informatics and programming. They will complete several independent programming projects alongside their studies. Methodology modules, business English and law will complete the course schedule. In the second year of study, the share of informatics modules will increase. The third year of study features extensive elective options (required electives).

Plan of Study & Study Content

  • Mathematics

    Teaching of basic mathematical knowledge; transfer of economic problems into mathematical approaches; and application in practice.

  • Financial Accounting

    Legal regulations auf accounting, accounting procedures, account charts, accounting processes including annual financial statement postings, problem-oriented application of full and partial cost accounting

  • Human Resources and Leadership

    Teaching of selected approaches, methods and instruments of personnel management and leadership, analysis of common personnel and leadership situations, application to current practical tasks

  • Fundamentals of Business Informatics

    Gain basic knowledge of informatics using business information and application systems for computer-aided
    design, control and processing of business processes, basics and potential uses of databases and their implementation in companies

  • Science & Trends

    Principles and fundamentals of scientific knowledge acquisition in business administration; examination of long-term framework conditions of the economy (megatrends); examination of political-legal, ecological, socio-cultural and technological influencing factors.

General Elective Module / Study Trip from semester 1 to 5
  • Statistics

    Usage of statistical concepts; especially probabilities and probability distributions, sample size, significance, causation, correlation, linear regression. 

  • Software Engineering

    Students shall

    • learn about the importance of software engineering for developing information systems
    • be aware of different approaches to software development
    • be able to design project concepts based on the requirements of a given software project
    • be able to understand and apply quality assurance as important part of software engineering
  • Principles of Finance

    Understand how companies raise money to finance their investments; realise the role of the financial manager in a business organisation and the effects of financing decisions on the market value of a firm

  • Marketing Management

    Get a holistic academic and theoretical understanding of marketing management, its main components as well as the implementation of such knowledge and expertise to real business situations

  • Modelling Operational Information Systems

    After successful completion of the module, the students are able to explain basic concepts and frameworks of modeling; master essential modelling methods for process, data and software modelling and can apply them; have an overview of common modelling tools and are familiar with the application of a tool; can categorise advanced modeling topics such as reference modeling and understand their benefits for the company.

General Elective Module / Study Trip from semester 1 to 5
  • Quantitative Methods

    Basics of market research and data collection; development of questionnaires for statistical surveys;  time series analysis, cluster analysis, software application

  • Strategy and Innovation

    Become familiar with basic strategic concepts, selected process, organisational and business model innovations, and innovative starting points in new and existing companies, "big-picture" overview of companies and their capabilities and develop an understanding of change

  • Database Systems

    The students should receive an introduction to the topic of database systems and in particular:

    • understand the importance of database systems in business informatics,
    • use the query language SQL,
    • be able to design database schemas,
    • further topics and special operational applications from the field of database systems.
  • Programming I

    The students

    • understand basic concepts of programming beyond a concrete programming language and know simple data structures,
    • are proficient in the basic tools of web programming and are able to develop solutions independently,
    • can use programming tools such as compilers and editors and can assess their limitations.
  • Basics of Programming & Frontend Design

    The module conveys technical programming knowledge for the use of the HTML/CSS markup language, based on the questions dealt with in the course of study.

General Elective Module / Study Trip from semester 1 to 5
  • Operations Management and Operations Research

    Operations Management: basic insight into the physics/logic of operations, recognition of OM problems and finding appropriate methods to solve them
    Operations Research: unterstanding of different types of optimisation methods and their benefits and limitations in practice

  • Projekt Management

    basic knowledge to implement projects within the available time and cost frame as well as the required quality, overview of the most basic instruments and methods of project management; structure, plan, control and manage projects of medium complexity.

  • Organisation and Organisational Behavior

    Understand organisations; exploration of organisation theory; get to know dimensions that describe specific organizational design traits and structures.

  • Microeconomics

    Understanding the basics and the methodology of microeconomic theory, assess the economic impact of economic develepments, public sector activities and policies on firm behaviour, household behaviour, market outcomes and economic welfare.

    • Programming II

      The students

      • understand methods and concepts of object-oriented programming,
      • are able to design simple algorithms and data structures,
      • master elementary constructs for the creation of Java programs and develop solutions independently,
      • can implement the methodical skills for software development, modelling and project management learned from previous studies in small teams within the framework of a concrete project.
    General Elective Module / Study Trip from semester 1 to 5
    • Law for Business Informatics

      The students receive an introduction to the essential legal aspects of business information, especially in the areas of data protection and copyright law as well as in the software sector. Basics of labour and contract law should also be discussed.

    • Architecture of Operational Systems

      Students shall

      • learn basic concepts and functions of computer organisation
      • be able to evaluate main structure of operating systems in terms of their performance and usability
      • know about the design alternatives to develop distributed system and can describe and elaborate the advantage and disadvantage of each technology
      • understand fundamental principles of developing state of the art computer networks and identify main hardware and software components for computer communication
      • Specialisation / Minor (part 1)
      • Elective
      • Bachelor's Thesis
      General Elective Module / Study Trip from semester 1 to 5
      • Specialisation / Minor (Part 2)
      • Workshop: Digital Lab

        The students will be able to

        • design a solution for a given task in mixed teams
        • implement the designed solution through learned technologies
        • organise themselves as a team, distribute tasks, document progress and react to unforeseen situations
        • prepare, present and defend their solution against critical question
      • Bachelor's Thesis
      General Elective Module / Study Trip from semester 1 to 5
      • Specialisation / Minor

        In the 3rd year of study, you have the opportunity to specialise by choosing a minor. A minor comprises two courses in the 5th semester and one course in the 6th semester (a total of 18 ECTS). You have the choice between the following topics:

        • Compliance & Ethical Leadership
        • Data Science
        • Digital Business
        • Finance
        • International Management
        • Marketing & Sales
        • New Work & Personnel Management
        • Shipping
        • Sustainable Innovation
        • Corporate Accounting
        • Insurance Management (only every two years)
      • Elective

        The compulsory elective subject, which takes place in a block week across all study programmes, enables students to deal intensively with a business management problem of their choice.

      • General Electives

        The general electives give students the opportunity to develop their individual knowledge and skills further. The offering ranges from social skills and IT seminars to studium generale events and smaller electives where students can tackle selected business administration content in a more in-depth manner. Foreign language courses are also on offer on an extracurricular basis.

      • Study Trip

        A special highlight for all students is the study trip. The excursions, which span several study programmes and include numerous company visits and lectures, are organised independently by the students. Current topics such as digitalisation, the start-up scene in Silicon Valley or emerging countries frame the content of the individual destinations.

      General Elective Module / Study Trip from semester 1 to 5

      Specialisation

      Minor

      In the 3rd year of study, you have the opportunity to specialise by choosing a minor. A minor comprises three modules or 18 ECTS and takes place in the 5th and 6th semester. You can choose between the topics Compliance & Ethical Leadership, Data Science, Digital Business, Finance, International Management, Marketing & Sales, New Work & Human Resource Management, Shipping, Sustainable Innovation, Corporate Accounting and Insurance Management.

      Career Prospects

      The dual business programme at HSBA opens up excellent career opportunities. Due to the practical training in the company flanking the theoretical degree courses, more than 90% of our students receive a job offer for the next career step immediately after completing their studies. Whether in human resources management, controlling, marketing, sales, auditing or as a data scientist - with a dual study programme at HSBA, a career in the upper management of nationally and internationally operating companies is virtually guaranteed.

      "This is absolutely relevant as we often have an advisory function for our customers and need to be able to fully understand the business goals of every customer’s project."

      Sören Spiegel, Alumnus Business Informatics, JG. 16, Data Scientist bei Ipsos

      Sören Spiegel successfully completed his dual BSc degree in Business Informatics at ºÚÁϳԹÏÍø in 2019 and has since been working as a Data Scientist at his training company Ipsos, an international market research company. He was one of the first to write a final thesis on Artificial Intelligence - with great success. His work on the use of artificial neural networks for the text classification of open responses in questionnaires has already been tested in a customer project.


      Dear Sören, after your graduation in 2019 you continued working at your partner company Ipsos, currently as a data scientist. What exactly does this imply? What do you actually do as a data scientist? 

      As a data scientist, it is my job to generate helpful information for our customers from a wide variety of data. The projects have a very wide range of different activities. For example, I am working on a project in which we develop a model for our customer that analyses the buying behaviour of buyers and determines a jump-off probability for each customer. The model thus provides a forecast of how likely it is that the buyer will remain loyal to the company or switch to another supplier. Based on this, our client takes marketing measures to keep the "at risk" buyers loyal. 

      For another project we developed an application that determines and graphically displays the follower relationships of influencers on Twitter, that are of interest to our customers. This means that we can determine which influencers share how many followers. In this way, our customers can see how their information is spread within the network and which target groups they actually reach. 

      Even though the two projects are very different, they do have some things in common that hardly any project in data science can do without: the acquisition, processing, analysis of data and the preparation of results.  

      Did you feel well prepared by your study programme and fit for the new job?   

      Already within the first semester you get a glimpse of the real working world and - in the course of the dual study programme - you get to know it better and better due to the many practical phases. That's why the leap from Bachelor’s degree to full-time employment is not a big one. We also had a number of useful seminars which also helped to smooth the way into the working world. 

      The Business Informatics programme prepared me for my current job in that I mastered the basics of IT and programming. I soon realised that it is a very solid basis for acquiring new knowledge and skills easily. For example, I did not have a lecture on the programming language that I now work with every day, but it was very easy to master thanks to the programming skills I learned at HSBA. 

      In addition to computer science, of course, the BI programme provided us with the basics of business administration and project management. This is absolutely relevant as we often have an advisory function for our customers and need to be able to fully understand the business goals of every customer’s project. Thus together we can find a suitable solution for the problems. Quite a few of our projects result from a joint workshop. 

      You wrote your thesis on the use of artificial neural networks for the text classification of questionnaires. How did you come up with this topic? 

      I chose the elective subject Artificial Intelligence with Prof. Dr. Sönke Hartmann in the 5th semester and discovered my interest in the subject area through the lecture and a final project. Afterwards I felt confident that I should also write my Bachelor's thesis on Artificial Intelligence. Therefore I started looking for possible applications in different departments at Ipsos until I found a team that was looking for a method to get more and above all more specific information from open comments in questionnaires. That’s how we came up with the idea of a targeted request for a customer comment in real time and with my bachelor thesis I contributed basic research on the analysis of customer comments with artificial neural networks. And still this is an important basis for my work at Ipsos: the practical application of the method I developed has already been tested in various customer projects. 

      How did you feel about working with the professors and lecturers at HSBA?  

      Due to the very manageable study groups - we were less than 20 fellow students - we usually worked in close cooperation with our professors. Questions could be asked at any time during the lecture and tasks were often discussed together and explained repeatedly if necessary. Most professors and lecturers offered support even beyond office hours in case students needed clarification on projects or teaching materials. I particularly appreciated the good cooperation during my Bachelor's thesis. My professor advised me while I was still choosing the topic and he was always available to discuss any problems that arose during my Bachelor's thesis. 

      What are the theoretical phases like at HSBA? How would you describe the learning atmosphere and the collaboration with fellow students?  

      The overall learning atmosphere was very pleasant and productive as enquiries and any kind of questions could be answered quickly. Numerous group activities also strengthened the collaboration among students and we paired up in several study groups before the exams. Thus, a number of friendships developed, and we even got to know some of the professors more profoundly over a hot punch at the Christmas market. Altogether it was very interesting and helpful to see what kind of difficult situations the other students were confronted with at work and how they could be mastered using the acquired skills and knowledge.   

      Do you need to have previous knowledge of informatics and perhaps even be able to programme?  

      In no case do you need any previous knowledge. Sure, the programming modules are a little easier to start with if you have programming experience, but the courses are designed in such a way that no previous knowledge is required. In my class only very few already had solid programming skills and we all got through the modules successfully.  

      All in all - what would you say are the most important cross-cutting competences you have acquired during your studies?   

      Very valuable competences that I could deepen throughout my studies are, for example, the ability to work in a team, i.e. to work constructively in groups, and the ability to impart self-acquired specialist knowledge to others. This is particularly important in customer contact, as it is vital to involve the customer by explaining the hows and whys in a simple and understandable way. Apart from that we had some really interesting seminars where we analysed our own learning behaviour and developed measures to optimise it.  

      What is your assessment here: For whom is the Business Information Systems degree programme particularly well suited as opposed to the Business Administration degree programme? 

      I think that the Business Informatics programme is interesting for all those who are interested in digital transformation and would like to help shape it in the future, whether on the development or management side. The programme combines the basics of business studies with the exciting and future-oriented knowledge of the digital economy. With a subsequent Master's degree, it is still possible to specialise in both directions. 

      Julia Klages

      With the study programme Business Informatics, I have chosen a future-proof course of study that optimally reflects the inseparable interdependence of business and IT. The course is not only in demand on the job market, but also offers me the opportunity to work in exciting and varied professions in a wide variety of companies.

      Julia Klages
      HSV Fußball AG
      Kimberly Griffith

      At EY I advise both CEOs and CIOs of internationally operating top companies in order to prepare them safely and flexibly for the challenges of the future. With my degree in BI from HSBA, I have the ideal prerequisites to make companies fit for the future.

      Kimberly Griffith
      Ernst & Young GmbH
      Kai Okamoto

      Because I believe businesses and information technology will shape my future, your future, our future.

      Kai Okamoto
      Leser GmbH & Co. KG
      Felix Peleikis

      The dual study programme at HSBA was the ideal basis to continue my career in one of the big four auditing companies. The university has a very dynamic character and I am happy to have been a part of it – three very significant years.

      Felix Peleikis
      Assurance, Ernst & Young GmbH Wirtschaftsprüfungsgesellschaft

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      Volker Rossius, HSBA
      Volker Rossius

      Operational Director, Academic Office

      +49 40 822160-941
      volker.rossius@hsba.de
      Klaus Waubke HSBA
      Klaus Waubke

      Senior Manager Student Recruitment & Company Relations

      +49 40 822160-933
      klaus.waubke@hsba.de

      Ask a student

      Do you have questions that you would rather discuss with our students? In our Ask a student format you will find contact persons for each of our dual degree programmes: Jennifer Kerßens (Business Administration), Clara Wendrich and Yasch Gahi (Business Informatics), Luca Lenniger (International Management), and Kai Hemp (Logistics Management).

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      Our partners in the Business Informatics degree programme

      More than 300 partner companies support HSBA

      Baloise Lebensversicherungs AG Deutschland
      SENATOR INTERNATIONAL Spedition GmbH
      Olympus Europa SE & CO. KG
      Aurubis AG
      Hanseatic Bank GmbH & Co. KG
      Service-Bund GmbH & Co. KG
      Gebr. Heinemann SE & Co. KG
      KPMG AG Wirtschaftsprüfungsgesellschaft
      Deloitte GmbH Wirtschaftsprüfungsgesellschaft
      ECE Marketplaces GmbH & Co. KG
      HAFN IT GmbH
      Bank Deutsches Kraftfahrzeuggewerbe GmbH
      Hamburg Commercial Bank AG
      agiles Informationssysteme GmbH
      best practice consulting AG
      Stern-Wywiol Gruppe GmbH & Co. KG
      Funk Versicherungsmakler GmbH
      Otto (GmbH & Co. KG)
      Star Finanz GmbH
      MariApps Marine Solutions Europe GmbH
      HanseMerkur Versicherungsgruppe
      Leser GmbH & Co. KG
      Deep Media Technologies GmbH
      Jungheinrich AG
      Mabanaft GmbH & Co. KG
      Edel SE & Co. KGaA
      PPI AG Informationstechnologie
      HSV Fußball AG
      Hamburger Sparkasse AG
      Neumann Gruppe GmbH
      Vattenfall Europe Sales GmbH
      Hermes Germany GmbH
      EOS Deutscher Inkasso-Dienst GmbH
      Ernst & Young GmbH
      EDEKA IT Stiftung & Co. OHG
      BDO AG Wirtschaftsprüfungsgesellschaft
      Reemtsma Cigarettenfabriken GmbH
      salesHAX Consulting
      Sysmex Europe SE
      Hanseatische Mittelstands Treuhand GmbH
      Dataport
      Lother GmbH
      FKS Friedrich Karl Schroeder GmbH & Co. KG
      SUND GmbH + Co. KG
      Lexzau, Scharbau GmbH & Co. KG
      EDEKA ZENTRALE Stiftung & Co. KG
      Hapag-Lloyd AG

      FAQs

      Frequently asked questions about the Bachelor's programme at HSBA

      Can I apply for a study place directly with HSBA?

      No, you apply directly to the company. If you have successfully completed a selection procedure and are offered a place, the partner company will contact HSBA and register you. You can find all current study place offers from our partner companies on our Study Place Exchange.

      Our Hamburg Business Speed Dating offers an additional opportunity. It takes place twice a year.

      If you have any questions about an admission test, you are welcome to contact us.

      What are the options of studying abroad?

      Yes. Most HSBA Bachelor students spend time abroad during their studies, sometimes several times. For example, in one-semester exchange programmes at our partner universities, in the one-week study excursions in the third year of study, or by participating in a summer school. Some partner companies also enable students to spend time abroad during the practical phase. Internationality also plays a major role in everyday study life in Hamburg, as HSBA attaches great importance to the internationality of the course content and offers a wide range of English-language seminars.

      You can find more information here

      Can I apply to a company even if I do not yet fulfil the admission requirements?

      It is best if you fulfil the admission requirements for our Bachelor's degree programmes beforehand. Or if your previous grades at degree level are in the right direction. Otherwise your application will not usually be successful. IF you have to take an admission test and would still like to apply beforehand, be sure to mention this in your letter of application. Then it will be clear to the company representatives that you know what you are doing!

      Questions?Klaus Waubke HSBA
      Klaus Waubke HSBA

      Klaus Waubke

      Senior Manager Student Recruitment & Company Relations
      +49 40 822160-933
      klaus.waubke(at)hsba.de

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